Statement of Corporate Purpose
The purpose of this company is to be the best service provider to all of our customers, be a proactive partner with our suppliers, and be a responsible corporate and community citizen. We measure our success by increased case sales, market share, distribution percentages, "Detail at Retail" execution, customer satisfaction, and profits.
Strategic Vision
We believe that we can consistently exceed the expectations of our suppliers and customers by leveraging the strength of our brands and relationships through the excellence of our employees. An experienced eye at retail will say, "Wow, these guys are good!"
Core Values/Beliefs
Customers - To seek to understand and satisfy our customers’ needs.
Quality - To ensure the quality of the products and services we sell and service.
Performance - Our work as a distributor is an important link in the three tier system, and we will continue to strive to improve and recognize the efforts of our employees.
People - We will empower, openly communicate, recognize and reward success, provide training, and set high standards for all of our people.
Balance - We support the need for life balance between our personal and professional lives.
Ethics - We are honest and ethical in all of our business dealings, starting with how we treat each other.
Teamwork - Our success depends upon our commitment to teamwork across all departments to advance the interests of customers and suppliers.
